Core SEO Task Summary

KEYWORD RESEARCH– Identify high-demand search phrases most likely to generate sales.

INITIAL ON–SITE CONTENT OPTIMIZATION (VISIBLE)– Optimization of the visible readable content on your website, with consideration of your target keywords. Up to 15 web pages.

INITIAL CONTENT OPTIMIZATION (NON–VISIBLE)– Content optimization improving non–visible HTML elements including META tags, Page TITLE, Alt Tags, etc. Up to 15 web pages.

SEO INFRASTRUCTURE EVALUATION– Observation of the overall SEO health of the website. Includes the review of the quality of inbound links, volume of inbound links, on-page link crawling, content crawling, content impact on search, robots.txt, duplicate content issues and other factors that impact the performance of the SEO campaign.

BAD LINK CLEANUP– If bad inbound links are identified during the SEO Evaluation, we post the bad links to the Google’s Disavow Links tool to reduce their negative impact on search rankings.

WEBSITE ARCHIVE– Archival of web pages targeted for optimization before and after the initial SEO work is implemented. This provides a snapshot of each web page addressed by the SEO campaign.

WEBSITE CONTENT CREATION– Provided on an as-needed basis, the creation of new content and/or new web pages to target critical search phrases that the website does not support prior to the launch of the SEO campaign.

BUSINESS DIRECTORY SUBMISSIONS– Link building and profile submissions through business directory listings. Includes major business portals like and Merchant Circle. Entire network expands to 225+ business listing sites.

ONLINE YELLOWPAGE SUBMISSIONS– Link building and profile submissions through Online Yellow Pages websites like

GPS & MOBILE MAP SUBMISSIONS– Link building and profile submissions across GPS Systems like TomTom, Chevy, Toyota and other automotive manufacturer’s phone and mapping services.

VOICE RECOGNITION & SEARCH SUBMISSIONS– Link building and profile submissions through voice search technology like Apple’s Siri, Windows Phones and Android Devices.

LOCAL SEO– Creation and/or optimization of up to three Google My Business listing.

XML SITEMAPS– Construction of XML sitemaps to ensure search engine BOT crawling and to identify crawling issues. Sitemaps are crawled by all major search engines.

SEARCH ENGINE SUBMISSIONS– Website submissions to over 25 US–based search engines, including all major engines and numerous secondary search engines.

ADAPTATION TO SEARCH ENGINE RANKING UPDATES– Google implements over 500 ranking adjustments per year. We make adjustments to your campaign to accommodate these changes.

ONGOING SEO SERVICES– Ongoing SEO tasks to ensure long–term campaign growth. A “whatever it takes” strategy to work on the specific elements of SEO that will produce the best results. On a month to month basis the campaign will need to have different tasks prioritized, ranging from more content, more pages, content optimization adjustments, more inbound links, keyword retargeting, product targeting (Data Highlighting), strategy adjustments, website infrastructure cleanup, bad link removal, etc.

GOOGLE ANALYTICS ACCOUNT CREATION– The addition of a Google Analytics account (if one does not already exist). Evaluation of website traffic stats to identify the strengths and weaknesses of the website and to provide feedback concerning SEO campaign performance.

WEBMASTER TOOLS ACCOUNT CREATION– Creation and installation of a Webmaster Tools accounts for Google. Webmaster Tools provides direct feedback from Google covering performance metrics about your website. This information is used identify problems with the website, the campaign and to provide direction for future SEO work.

WEBSITE DESIGN RECOMMENDATION– If needed, performance recommendations addressing conversion improvements, SEO infrastructure or issues that could improve website performance.

MONTHLY RANKING REPORTS & UPDATES– Campaign progress updates and a keyword ranking report showing rankings for relevant keywords on Google, Bing and Yahoo.

DIGITAL MARKETING CONSULTING– With over 18 years of experience, our digital marketing team has seen all that the internet has to offer. Tap our knowledge to help you to make the most sense of what works on the internet, and what does not.

SEO Service Performance Guarantee

Our monthly SEO service guarantee covers all areas of search engine growth.

  1. We will capture a minimum of 5 new keyword rankings from relevant search phrases that have generated search-based clicks to your website.
  2. While individual keyword rankings may increase or decrease, there will be a minimum net ranking gain of 25 positions for all active rankings.

Service guarantee does not apply under the following circumstances:

  1. SEO work is removed from the website and / or modified without approval.
  2. Website SEO issues that negatively impact SEO are not resolved, including excessive duplicate content or high volumes of low quality inbound links. A game plan to remedy any website issues identified will be provided to Client.
  1. Website hosting issues including excessively slow web page load times, excessive downtime (website cannot be accessed) or a website that has been hacked or compromised and is penalized by Google or Bing.

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